Baltic Brand Talks
Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.
Epizodai
#36. Michael Corcoran. Ex Head of Social of Ryanair, Founder of Social Consultancy Slice. Deep Dive.
What happens when a brand stops playing it safe and starts roasting its own customers?In this live episode of Baltic Brand Talks, we sit down with Michael Corcoran, former Head of Social at Ryanair and Founder of social consultancy Slice.The man behind one of the most recognisable (and unapologetically cheeky) brand voices on social media, Michael helped Ryanair generate over 2 billion organic imp
#35. Gediminas Užkuraitis. CEO of Synthesis CG. Deep Dive.
In this episode of Baltic Brand Talks, we sit down with Gediminas Užkuraitis, CEO and Co-Founder at Synthesis CG.We talk about how Synthesis grew into one of the largest strategic teams in the Baltics, working across strategy, data, design and communication, and how their work has shaped some of Lithuania’s most visible brands and transformations.We also dive into the newly launched Global Baltic
#34. Līna Ivanova. Head of SEO & AEO at Scandiweb. Deep Dive.
In this episode of Baltic Brand Talks, we sit down with Līna Ivanova, Head of SEO & AEO at Scandiweb, to talk about the future of brand visibility in the age of AI.We discuss how brands can show up in AI-generated answers, why AEO is becoming just as important as SEO, what’s changing in e-commerce, and how Scandiweb works with global brands. We also dive into the new Most Recommended Brands by
#33. Gabija Digaitytė-Dobrovolskienė. CMO at Prime Prometics. Deep Dive.
Prime Prometics just crossed €101 million in revenue, five years after launch. We sat down with Gabija Digaitytė-Dobrovolskienė, CMO at Prime Prometics, to see how a Baltic-founded beauty brand built a global business by picking one niche and owning it. What had to go right behind the scenes to get to €101M. The discipline of staying in your lane when the whole category is pulling you elsewhere. G
#32. Wael Jabi. KitKat Global Head of Marketing. Deep Dive.
KitKat just had its most successful year ever at Cannes Lions. We sat down with Wael Jabi, the Global Head of Marketing and Communications for KitKat at Nestlé, to see what it takes to make an already iconic brand even more iconic for a new generation.This year's legendary, still unsolved KitKat Heist and the story behind it. Why consistency matters more than the industry's urge to reinvent everyt
#31: What's Trending: Top picks from Cannes Lions 2026
Cannes Lions 2026 is done, the winners are in, so we sat down to unpack this year's best campaigns. The ones that stood out, the ones we can learn from, and the ones that are our personal favourites. Where the industry is shifting, what we can expect moving forward, and what Baltic brands can take from this year's Croisette.Check the case studies for the award-winning campaigns we mentioned:Rihard
#30: Rory Sutherland. Vice Chairman of Ogilvy, Author of Alchemy. Deep Dive.
In Episode 30 of Baltic Brand Talks, we sit down with Rory Sutherland – Vice Chairman of Ogilvy, author of Alchemy, and one of the most influential voices in modern marketing and behavioural thinking.This deep dive explores some of the biggest questions in marketing today – from data, measurement and B2B to psychological problem-solving, client relationships, the role of CMOs, and how agencies sho
#29: Arthur Analts. Designer and Creative Director behind Baltic Pavilion at World Expo 2025 in Japan. Deep Dive
In this episode of Baltic Brand Talks, we sit down with Arthur Analts, the creative mind behind the Baltic Pavilion at World Expo 2025 and multiple award-winning projects that have shaped Latvia’s brand. We explore his journey, international projects like the London Design Biennale and Eurovision, lessons learned from global stages, and his perspective on creativity, design, and pitching Latvia to
#28: Ben Richards from LEGO Company. Ways to play with ideas.
For the first time we present a podcast that was held in front of Live audience at the Baltic Brand Forum 2025 Meet & Greet event in Vilnius, September 25, 2025!
#27: What's up with Baltic advertising? Giedrė Vilkė from LiMA.
In this episode of Baltic Brand Talks, host Andris Rubīns is joined by Giedrė Vilkė, Board Member at LiMA - Lietuvos marketingo asociacija.A true marketing wolf with over 15 years of experience in tech, digital, e-commerce, and brand building, Giedrė shares her journey and insights from the Lithuanian marketing scene.They cover:Giedrė’s background and what led her to LiMAHow LiMA operates, its maj
#26: What’s up with Baltic advertising? Ināra Šumeiko from LADC.
For this episode of Baltic Brand Talks, Andris Rubīns is joined by Ināra Šumeiko, Managing Director of LADC and Creative Executive Producer & Partner at naked.They dive deep into the Latvian advertising scene, sharing valuable insights, including:Ināra’s journey into the world of LADC and her dual role at naked;The game-changing AD School and its influence on Latvia’s creative talent;How LADC
#25: What’s up with Baltic advertising? Anniken Haldna from Estonian Marketing Association.
🎙️ In this episode of Baltic Brand Talks, Andris Rubins sits down with Anniken Haldna from TULI, the Estonian Marketing Association, to explore how culture and brands are deeply connected in Estonia - and how these stories fit into the bigger picture across the Baltics.They discuss how brands are no longer just creating short-term campaigns, but embedding themselves into cultural movements. Togeth
#24: Raitis Beķeris from MÁDARA Cosmetics. Deep Dive.
For this episode of Baltic Brand Talks, we were joined by Raitis Beķeris, Social Media Team Lead and Brand Creative at Latvian organic skincare brand MÁDARA Cosmetics. It’s our longest episode so far, but one you won’t want to miss, because we are talking about: How to knock on the door to land your dream job;The power of an in-house brand agency;Social media team shaping product ideas and their
#23: Might Delete Later on making music from voicemails. Deep Dive.
What happens when you let strangers leave you voicemails - and then turn them into electronic music?In this episode of Baltic Brand Talks, Andris Rubīns sits down with Might Delete Later (Anna Madara Pērkone) - the Latvian-born female artist, producer, and singer now based in the Netherlands - whose project has grown from a handwritten post-it in Amsterdam into thousands of voicemails from 33+ cou
#22: Dovile Banyte from Polaroid
We couldn’t miss this one.Polaroid’s latest campaign is making waves - emotional, bold, and deeply human. Everyone’s talking about it, and we’re proud to be one of the first podcasts to speak with someone behind it - Dovile Banyte, Senior Manager of Global Brand Strategy at Polaroid.In this episode, we go deep into Polaroid’s evolving brand story and the thinking behind the campaign that proves on
#21: On Brand Collaboration with SEB Latvia & Bourzma
One thing we love is a good brand collaboration. It opens up new creative possibilities, adds emotional depth, and helps both brands reach new audiences. It’s also a strong way to stay culturally relevant. But it’s incredibly easy to get wrong.In this episode, we talk to Una Umule from SEB Latvia and Patriks Kirkils from Bourzma about what it takes to build long-term, meaningful brand partnerships
#20: Ketrisa Petkeviča from Sexy Style
For the 20th episode of Baltic Brand Talks, Aigars had a conversation with the one and only Ketrisa Petkeviča - marketing manager of leading intimacy store in Latvia SexyStyle. This episode is packed with topics you wouldn’t expect:1. Stereotypes and taboos about intimacy stores2. Sexual education in Latvia3. Sex coming back to pop culture, but the tone has shifted4. How to promote a brand you can
#19: What's Trending. Top picks from Cannes Lions 2025.
It’s been a week since Cannes Lions, and we still can’t stop talking about it, so we did what anyone would do. We recorded a new podcast episode. Watch Andris, Rihards, and Aigars share their key takeaways, favourite entries, and what it all might mean for the creative industry.Check the case study for award-winning entries we mentioned:Check the case study for award-winning entries we mentioned:V
#18: Krišjānis Eihmanis from Modern Nomad. Deep Dive.
In this episode of Baltic Brand Talks, host Lelde Dālmane sits down with Krišjānis Eihmanis from Modern Nomad—the brand that’s making hammocks cooler than ever (yes, even cooler than that one time you fell out of one at a beach party). We dive into the hammock lifestyle, the challenges of growing an outdoor brand, and how storytelling is the real MVP when it comes to connecting with an audience. K
#17: Magnús Magnússon Creative Director Behind "Visit Iceland". Deep Dive.
Welcome to another Baltic Brand Talks episode! Join your host, Lelde Dālmane, strategist at Wit Consulting, for an insightful and lively conversation with Magnús Magnússon, a Partner at Peel Agency and one of the creative minds behind the unforgettable “Promote Iceland” campaigns.In this episode, we dive into: Magnus’s journey to becoming a partner at Peel. The essence of creativity and how it tra
#16: Emma Sullivan from Vinted
In this Baltic Brand Talks episode, Andris Rubins is joined by Emma Sullivan, Creative Director at Vinted. Created in Lithuania, Vinted is Europe's largest C2C second-hand fashion marketplace with a clear mission: Make second-hand the first choice worldwide. In the conversation, Emma shares how to strip second-hand of negative associations, how to keep the brand consistent through pragmatism w
#15 2025 Christmas ad campaigns KFC, Duolingo, Zevia and more. What’s Trending.
The magical time of the year is here - like presents under a Christmas tree our team unwraps what stood out to them. Lelde, Andris and Rihards share their top picks, overall observations and thoughts on 2025 festive ad campaigns and activities. Fairytales, emotion packed storytelling, understanding the overwhelm of holidays and pure chaos - all of that and more unpacked!Some stuff mentioned in the
#14 Mārtiņš Eihmanis from Virši. Deep Dive.
In this Baltic Brand Talks episode, Mārtiņš Eihmanis, Head of the marketing and communication department at VIRSI-A joins conversation with brand strategist Lelde Dālmane. Virši, as Mārtiņš put it, is an energy company - providing fuel, stores and services, and electricity. The conversation uncovers different choices marketers need to do - weather it’s choosing a brand core message, the next forma
#13 US Elections, Halloween, Pets & Logos. What's Trending
We are all always on the lookout for what's hot and what's not. In this Baltic Brand Talks podcast episode, we return to the "What's trending" segment, where our core team—CEO of Magic Andris Rubins, Strategy director Rihards Ginters, and Head of Strategy Lelde Dālmane—dive into ... .... what's trending. We touch on current topics like US elections and Halloween as well as wider trends like the bo
#12 Ieva Lejniece from Food Union. Deep Dive
We’re standing by our “irregularly regular” podcast tagline. This episode once again is a bit different, we’re going back to our local roots and local brands - Kārums, Pols and more. We’re also switching the language to Latvian in this episode. Our podcast co-host and CEO of Magic Andris Rubins sat down with Ieva Lejniece, Head of Marketing at Food Union. The episode dives into loads of local and
#11 Live recording from Baltic Brand Forum.
This is a special episode. As you might know we the Baltic Brand Talks podcast are a part of the Baltic Brand family and the recording of the episode is from the main event - Baltic Brand Forum. This episode is a combination of 4 separate talks we had at the site, so you’re about to hear take on humour and working with Baltic market from from Eha Talvist-Reinsalu from SEB and Elina Baranovska from
#10 Aleksandra Kostyukovich from Volkswagen Baltics. Deep Dive
Join the newest episode with Aleksandra Kostyukovich, Head of marketing and communications at Volkswagen Baltics, and Andris Rubins. In this discussion, Aleksandra shares her experience working at Volkswagen, how consumers are adapting to electric vehicles, and the incentives made for the adoption process in the Baltic society. Both Andris and Aleksandra discuss the myths and misconceptions we hav
#09 Hando Sinisalu from Best Marketing & Marketing Parrot. Deep Dive
In this episode of Baltic Brand Talks, Hando Sinisalu, founder of Best Marketing and Marketing Parrot, joins Andris Rubins on a discussion on the creative world of advertising and marketing in the Baltics. Drawing from Hando’s great deal of experience in journalism, advertising, radio and media, the conversation provides practical insights on how brands can shake up their marketing strategies to a
#08 Arta Uma Upmale from airBaltic. Deep Dive
Content is king. That is what we could all agree with. But, how can we get a brand’s message across different platforms and daily content? Arta Uma Upmale, Head of Content at airBaltic sat down with Andris Rubins to dive deep into creating content that aligns with a brand’s strategy. The conversation covers how to adapt trends & real-time events to fit the industry in the storyline, what role
#07 Paddy Gilmore from Studio Gilmore - the humor consultancy
Have you ever heard about humor consultancies? Now you have and now you can learn more about what a humor consultant does as Paddy Gilmore sits down with Andris Rubins and dives deep into brand relationships with fun. The conversation covers the nuanced shades of comedy and how brands can find their fit, use it to their advantage and get the most out of it. Moreover, Paddy shares practical and sys
#06 Kristiāna Valbe-Uzrauga from Balcia. Deep Dive.
In this Baltic Brand Talks episode, Kristiāna Valbe-Uzrauga Head of Marketing & Group Brand Lead at Balcia joins conversation with brand strategist Lelde Dālmane. This is was a true Baltic Brand Talks since Balcia is a brand that covers all three Baltic countries and beyond. Balcia is true challenger brand in the purest form. In 2023 Balcia was the bravest insurance brand according to Brand Ca
#05 Cannes Lions and Humor Gone Missing. What’s Trending.
The podcast host team Andris Rubins, Rihards Ginters and Lelde Dalmane sat down together to see what’s trending. It seems like the search for humor in advertising is a really hot topic. This episode is a bit different - our team has gathered their top picks from Cannes Lions-awarded campaigns and shared their take on why these campaigns are worth exploring. What’s trending closer to the Baltics? B
#04 Sara Hansson, KIOSK, ex-Oatly. Deep Dive.
In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Sara Hannson, Brand Strategist & Partner at KIOSK and ex-Global Social Media Manager at Oatly. The conversation follows Sara’s career - 10 years at Oatly where she shares how to translate data and human insight into advertising, how to keep the brand consistent without being expected and the
#03 Liisa Ennuste from Bolt. Deep Dive.
In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Liisa Ennuste, Creative Director at Bolt. They cover the latest Bolt activities, approaches and challenges. Building a distinctive brand that provides several services across multiple countries is one of the toughest challenges any creative could have. Liisa shares how she and Bolt’s team tackle
#02 Pink Soup Beef. Vilnius VS Riga. Dissection Session.
We have a very tasty and pink deep dive. We uncover what happened behind the scenes of one of the greatest rap battles of the century. That’s right - the one between Riga and Vilnius. in the conversation we’re joined by Vasara Visockaite, Go Vilnius Digital Marketing Manager and Madara Oga, Senior Project Manager in Marketing division at Riga Investment and Tourism agency. Pink runs in both their
#01 Andy Pearson from Liquid Death. Deep Dive.
Tune in for the first episode featuring an interview with ANDY PEARSON, VP of Creative at Liquid Death – one of the fastest-growing non-alcoholic beverage brands in the world with a hell of a story to tell.
ANDY PEARSON is pioneering a radical approach in crafting a brand that challenges boundaries and revolutionizes the traditional water market.
In this episode, ANDRIS and ANDY delve into the di
#0: What's Baltic Brand Talks?
Welcome to Baltic Brand Talks! An irregularly regular podcast about all things creative and trending. Created and hosted by MAGIC & Wit Consulting as a part of the Baltic Brands eco-system.
In this intro get a sneak listen of what to expect in the upcoming episodes, and what current trends Lelde, Rihards and Andris have up their sleeves.
Trends covered in this episode:
Mona Lisa moved to t
